As Baby Boomers retire en masse, the locus of power and wealth shifts to younger generations. Gen Xers stand poised to inherit the wealth and leadership positions of the Boomers, yet an uncontested ascension isn’t assured. Currently, Xers wield significant cultural influence, dominating key positions in major news corporations and media outlets. However, enterprising Millennials and Gen Zs are hot on their heels.
Driven by an inherent ethic of sustainability, Millennials and Gen Zs are rewriting the rules of engagement. Faced with divisive politics, existential environmental threats, global pandemics, and social justice challenges, younger generations are demanding bold leadership and a profoundly better future.
And they're ready to take action: according to Green Builder Media’s COGNITION Smart Data, over 80% of these emerging leaders believe they can—and must—step up to make a difference in the world.
Impacts on the Housing Market Millennials and Gen Zs now wield significant influence in the housing market. Their demand for net-zero, electric, healthy, smart, resilient, and solar-powered homes, which don’t harm the planet or their finances, is undeniably reshaping the industry.
These individuals seek sustainable products that enhance the long-term value of homeownership. According to a recent survey by COGNITION Smart Data, corporate sustainability, Environmental, Social, and Governance (ESG) strategies, and Environmental Product Declarations (EPDs) are their top purchase drivers when selecting products for their homes.
How do these evolving demands affect the way building professionals and manufacturers should design and construct homes and products for today’s homebuyers? Join Green Builder Media CEO Sara Gutterman as she unveils our annual Generational Marketing webinar, brimming with COGNITION Smart Data insights into the preferences, purchase drivers, and behavioral patterns of the four primary generations shaping the housing market: Boomers, Gen Xers, Millennials, and Gen Zs. REGISTER Here
If you're keen to future-proof your business and ensure a prosperous outlook irrespective of market conditions, this webinar is essential viewing!
For More Information:
Sara Gutterman