The 'aesthetic' turn in strategy is about connecting design and engineering, enmeshing style and technology and using aesthetic features to improve working conditions. With new materials helping to lower costs and impact on carbon footprints, the race to make them more aesthetically pleasing is on the rise.
Adoption of New Materials
The modular construction industry is constantly evolving and new materials are being developed and adopted to improve the efficiency and performance of modular structures. The adoption of new materials, such as lighter and stronger composites, could help to reduce transportation costs, increase design flexibility, and improve energy efficiency. This could result in a more widespread adoption of modular construction methods in the future.
Composites unite many of the best qualities that traditional materials have to offer. The two components of a composite include a reinforcement (often a high-performance fiber such as carbon or glass) and a matrix (such as epoxy polymer). The matrix binds the reinforcement together to merge the benefits of both original components.
Composites are improving the design process and end products across industries, from aerospace to renewable energy. Each year, composites continue to replace traditional materials like steel and aluminum. As composite costs come down and design flexibility improves, fiber-reinforced composites like carbon fiber and fiberglass open up new design opportunities for engineers.
The "high-end" market is increasingly demanding more aesthetically pleasing and visually appealing structures. This is likely to drive the development of new techniques and materials in modular construction that can be used to create structures with a higher level of aesthetic appeal. For example, the use of prefabricated panels and modular systems could allow for greater design flexibility, including the use of curved or irregular shapes and the integration of high-quality finishes and materials.
Audree Grubesic, owner of Modular Sure Site states, "Modular Construction does not limit the exposure or adaption to using higher-end products inside the builds. Many luxury modular plants welcome using luxury materials as long as it's determined at the beginning of the design process. Also, the design team at the factory needs to secure the requested material availability, at the time the building is being constructed in the factory. Anything is possible as long as everyone is involved at the start, budgets are approved and materials are available. As with any project, make sure to talk with your team and factory to setup expectations."
In conclusion, the modular construction industry is likely to continue to evolve and adapt to changing market demands and new materials and technologies. The adoption of new materials and the requirements for more aesthetically pleasing outcomes are likely to have a significant impact on the industry in the future, driving the development of new techniques and materials to meet the demands of the market.